About Us

AZPA began with a story of heritage and family.

Born from a mixed background with strong Nyonya roots, we wanted our brand to carry the richness of culture into every detail. Our very first prototype was lovingly crafted from my great-grandmother’s vintage batik collection—a piece of family history reimagined into fragrance packaging.

In the beginning, we experimented with a minimalist style, but soon realized it didn’t truly resonate with who we are. Minimalism may have looked clean, but it didn’t tell our story. So, we returned to our roots—drawing inspiration from the Nyonya heritage we grew up with.

From batik to kebaya elements like kerongsang clasps, every detail became a way to celebrate culture through design.
Today, each AZPA creation is authentically handcrafted, with scents as personal as packaging. Crafted with only high-quality ingredients, our fragrances are distinctive, memorable, and timeless—carrying not only a scent, but a story.

We are a small and humble brand, without big financial backing or corporate power. But we pour our heart, creativity, and dedication into every product, doing our best to deliver something meaningful and authentic. Our journey has been built on trust and word of mouth — and it’s only because our customers believed in us, shared our story, and recommended us to others that we are here today. For that, we are endlessly grateful.

Trends may come and go, and yes, others may try to imitate—but authenticity cannot be replicated. What sets AZPA apart is staying true to our roots, our craft, and our values. That is what makes AZPA, AZPA.

Our hope is to continue creating scents that honor tradition, celebrate artistry, and connect hearts—keeping heritage alive for generations to come.